HARD SELL!! because you want it
Juan Rubén Reyes, Douglas
Kelaher, Mark Harvey,
Susan Ballard, Hannah and Aaron
Beehre, Georgiana Morison,
Katharina Jaeger, Kathleen
Everyone wants to sell you something, and here's our pitch. Unlike
other shows profiling new and (post) emergent artists, this series
contains no thematic alibi or curatorial catchphrases to disguise
what we're really saying: we just think these people are some of
the best new artists around!
Despite this, discernable links can be found across their practices,
most obviously in the way these artists reposition and re-present
images and objects from everyday cultural events, creating elaborate
and loving simulations and reconstructions of the 'real'. Craftsmanship
and manipulation is important to the Hard Sell artists, whose playful
but careful creations draw on both the skills of the artisan, and
the 'pick n mix' mentality of the contemporary consumer, from the
manufactured world of commerce, to the ether world of cyberspace,
to the organics of flora and fauna.
Following on from our 2000 - 2001 series Fresh,
which showcased groupings of solo projects by New Zealand based
artists who were reaching a certain stage in their careers, Hard
Sell is a series of individual projects based in Gallery C throughout
most of 2002. Stemming from our aim to assist the development of
those artists whose careers can be termed 'post emergent', who have
shown extensively at an artist run and student based level, and
are starting to move into the commercial and public arenas, Hard
Sell offers the financial and curatorial support for these artists
to produce a substantial solo body of work
Purchase the HARDSELL!! catalogue
27 February - 28 March 2002
Auckland based artist Juan Rubén Reyes has shown at Fiat Lux, Ramp
Gallery, and Teststrip. Trained as a writer, his art practice is
preoccupied with the visual appearance of words, presented in his
installations as textural environments. Taken from their original
context of the page, the words in his work transform into beautiful
objects in their own right.
Stop Till You Get Enough
10 April - 2 May 2002
Douglas Kelaher is one of the founding members of Dunedin based
artist run space The Blue Oyster Gallery, which presents the work
of emerging and experimental practices. Creating large scale, minimal
sculptures which refer to both the stark 60's work of Donald Judd
and Robert Morris and retro science fiction films, his work is both
beautifully constructed yet deliberately over-produced, sliding
somewhere between simulation and reality.
8 May - 1 June 2002
Auckland performance artist Mark Harvey originally trained as a
dancer, and the performances he stages draws perhaps as much on
the theatricalities and constructs of contemporary dance as the
seminal proto-conceptual practice of traditional performance art.
Often deploying the assistance of actors in his work, his large-scale
events ape or replicate familiar cultural events, such as a recent
work at the George Fraser Gallery, where he created a quasi-nightclub,
with audiences queuing for hours to enter the site.
17 July - 10 August 2002
Art theorist and artist Susan Ballard has recently been included
in Beyond the Surface, a touring show to the Dunedin Public Art
Gallery and the Suter Gallery, Nelson. Delicate and organic, her
work explores the organisms that surround us, the not-quite invisible
matter which we take for granted. Expanding and growing in seemingly
animalistic ways, the organisms she utilizes in her work change
and grow throughout their installation in the gallery.
Hannah and Aaron Beehre
4 September - 5 October 2002
Artist Hannah Beehre and designer Aaron Beehre have worked together
on a number of projects, including playing in the group Pine, and
exhibiting paintings and sculptures at the City Gallery, Wellington,
and the Govett Brewster Gallery, New Plymouth. Playful yet elegant,
their artistic practice sources images directly from contemporary
design and fashion - logos, posters, cute Manga style creatures.
Their work appears light, fresh and ephemeral, designed to date
quickly, as market driven and prone to temporal readings as the
street art it apes.
16 October - 9 November 2002
Dunedin based artist Georgiana Morrison has recently co-ordinated
LOADED, a collaborative project involving artists and performers,
who presented works in shop fronts and spaces throughout the settlement
of Port Chalmers. Often working collaboratively in her conceptual
practice, her work draws on technical and theoretical considerations
of current technology in relation to its impact on identity and
space. Her interactive project for The Physics Room utilizes new
media to explore contemporary theories around space and fixed vantagepoints.
20 November - 21 December 2002
Christchurch based artist Katharina Jaegar explores themes of process,
production, location, and the physicality of the body in sculptural
pieces which are both beautiful and playful. Often transforming
materials into contexts beyond their original function, recent works
have regenerated the humble plastic shopping bag, reconfigured by
the artist into exquisite crafted, realistic looking, sleeping bags
and life jackets. Lovingly and painstakingly rendered, these works
appear as illuminated simulations of the real thing.
'Mouth to Mouth: A Phonetic Attraction'
15 January - 8 February 2003
Christchurch trained artist Kathleen Peacock's work is subtle and
evocative, drawing on the power and mystique of language in her
meticulously crafted installations. Created for specific sites,
and installed discretely, her work often draws on her own experiences
and family stories, through the reworking of time and memory.
Purchase the HARDSELL!! catalogue
HARDSELL – the Catalogue
Published March 2003
Wholesale: $6.00; Retail: $10.00
16 page booklet plus set of 8 postcards
The HARDSELL!! series:
Juan Rubén Reyes
Dougals Rex Kelaher
Hannah & Aaron Beehre
The Physics Room Annual 2002
Published December 2003
Wholesale: $12.00; Retail $20
52 pages, 16 colour plates
Order your copy today from The Physics Room !
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